Sport-heute: ReportMix - MEYDAN TO SPONSOR FEI NATIONS CUP ™ FOR A SECOND CONSECUTIVE YEAR

31. März 2010, 20:11

MEYDAN TO SPONSOR FEI NATIONS CUP ™ FOR A SECOND CONSECUTIVE YEAR

The Fédération Equestre Internationale (FEI) is proud to announce that it has renewed its partnership with Meydan for the title sponsorship of Jumping’s premier team competition, the Meydan FEI Nations Cup™. The deal covers the 2010 season.

31.3.2010 Brüttisellen (mk) Meydan is the name behind the United Arab Emirates’ landmark racecourse, the iconic new green 67 million square feet, integrated development, whose vision is to be ‘the lungs of Dubai’ and its environmental voice has the horse at its very heart. The magnificent setting was the home to the 2010 Dubai World Cup, with a state of the art racetrack and also featuring equestrian facilities as part of a major business and conference district.

One of FEI’s most prominent series, the 2010 Meydan FEI Nations Cup™, which will take place from 13 May to 6 August, will feature prestigious national Jumping teams competing at eight of the best venues throughout Europe with a final event at the world famous Dublin Horse Show.

Meydan's Commercial Director, Mr. Mohammad A.Nasser Al Khayat, said, “2010 is our second year as the title sponsor of the Meydan FEI Nations Cup™. The first season proved to be an exceptional opportunity to promote Meydan as the new standard for the business and equine world to a wider international audience and we look forward to new opportunities of showcasing Meydan to the world.”

“The FEI is delighted to continue its cooperation with a visionary company of Meydan’s caliber,” FEI Secretary General Alex McLin declared. “This partnership reflects the potential of this historic series and is crucial for the further development of our sport. The synergy between Meydan and FEI equestrian sport of the highest quality is obvious and we are looking forward to a continued mutually beneficial relationship.”

“The continuation of what has been a very fruitful partnership last year will allow us to further develop the series, expand the marketing platform and increase Meydan’s visibility internationally,” FEI Executive Commercial Director Carsten Couchouron further commented.

Notes to Editors

Meydan oversees the development of the UAE’s new, iconic horseracing development. It will feature a world-class grandstand, and the enterprise will also serve as a major business and conference district. Derived from an Arabic word which when translated, describes a place where people congregate and compete - Meydan includes the world's first five-star trackside hotel, restaurants, a covered car parking for 8,600, the Meydan Museum and Gallery, IMAX Theatre and the Dubai Racing Club and Emirates Racing Authority offices.

Meydan Racecourse is in close proximity to Meydan Horizons - a self-contained community consisting of high-end commercial and residential plots, retail outlets and continuous air conditioned arcades with canal, waterfront and promenade views.

Meydan Metropolis is designed and inspired by the elements of Earth and Metal and their associated values of strength, energy and determination. With extensive office spaces across multiple blocks linked by an impressive mall thereby creating a linear, active urban space. Featuring an expansive commercial, retail and residential mix along with its very own town club and hotel, Meydan Metropolis will be the undisputed choice for companies who really mean business.

Meydan Godolphin Parks is a celebration of waterfronts as the focal point for cities of the 21st century. Exceptionally planned Godolphin Parks is a model for development that merges sustainable ecological engineering with urban lifestyle sophistication.

www.meydan.ae

The Fédération Equestre Internationale (FEI), founded in 1921, is the international body governing equestrian sport recognised by the International Olympic Committee (IOC) and includes 133 National Federations.

Equestrian sport has been on the Olympic programme since 1912 with three disciplines - Jumping, Dressage and Eventing. It is one of the very few sports in which men and women compete on equal terms. It is also the only sport which involves two athletes - horse and rider. The FEI has relentlessly concerned itself with the welfare of the horse, which is paramount and must never be subordinated to competitive or commercial influences.

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